Get Inside Your Players' Heads.
"The answer's in the data."
Get the data. And actionable insights from player and market research.
Smarter growth. Better CLV.
Increase CLV.
We can answer that.
Players Today is a market research and consulting firm that helps brands and organizations improve performance through evidence-based decisions.
We understand your players: through behavior surveys, your site's UX and player/game data, the competitors tempting them and overall market trends. We segment audiences to uncover who your players of value really are, what drives them and how to get more of them.
Our work translates data into clear, decision-ready reporting-so teams can prioritize product roadmaps, sharpen marketing messages, and identify growth opportunities with confidence.
If you need insights you can act on now, Players Today delivers the clarity to move faster and measure what matters.
These are the KPIs (amongst others!) that data-driven research can deliver.
Services
Behavior Surveys
Custom consumer and player surveys that reveal motivations, pain points, and drivers of choice.
Competitive & Trend Analysis
Track competitors and emerging trends to spot opportunities, threats, and whitespace in your market.
Audience Segmentation & Reporting
Define high-value segments and get concise reporting that guides product, marketing, and growth decisions.
Case Histories
Articles
Every marketer worth their salt knows the four fundamental Ps of marketing from 1960: Product, Price, Place and Promotion. Later, Packaging and Positioning were added, making it six Ps.
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After laying out “the future of igaming in six letters” 15-plus years ago, we’re seeing the predictions come true, at least in casinos. The six letters? EZ, I1, TV.
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Fifteen-plus years later, my tagline for Sportsbook.com “Everybody Bets” has never been more true. And we’re STILL just starting.
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Operators still talk about “gamification” of igaming. And it’s a strategy, works for some segments for sure. But it’s just another tactic.
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