Articles

Every marketer worth their salt knows the four fundamental Ps of marketing from 1960: Product, Price, Place and Promotion. Later, Packaging and Positioning were added, making it six Ps.

After laying out “the future of igaming in six letters” 15-plus years ago, we’re seeing the predictions come true, at least in casinos. The six letters? EZ, I1, TV.

Fifteen-plus years later, my tagline for Sportsbook.com “Everybody Bets” has never been more true. And we’re STILL just starting.

Operators still talk about “gamification” of igaming. And it’s a strategy, works for some segments for sure. But it’s just another tactic.

Marketing in iGaming means doing 1000 things correctly. There is no silver bullet. But on RARE occasions, there IS one.

Responsible gaming is good for the long-term profitability of an operator. Believe it...or don't. And suffer the consequences.