Start-up Framework for a Unique GameSpinPartners
Players Today built the financial forecasts and infrastructure (CRM, Community, PBN, etc) for DW's new casino site. Research indicated that their market LOVES lucky numbers, so PT designed and built an app and site, SpinMahika, that would give players their lucky numbers based on astrology, Chinese zodiac, numerology and AI-assisted dream interpretations against the traditional kubrador's Libre de Sunenos.
Thailand and Vietnam's Top Online Casino SiteHappyLuke
For Thai and Vietnam site HappyLuke, Players Today reviewed and consolidated reporting from multiple sources to create a clear view of the KPIs of traffic, from all channels down to CLV of each player acquisition channel.
The clear industry leader by any metricPhilippines Number One Sports Betting Site
Players Today did a variety of research for this industry leader, including uncovering an under-marketed product feature that research determined would be a top product and open new segments of the market. Also, researched PGSI (gambling addition indexing) against their community, Filipino players at other sites, in other geos and the general population for comparison. Ran focus groups and myriad surveys covering many topics.
The Philippines first pure play PAGCOR-regulated online casinoS5.com
Players Today helped build S5.com from the ground up, from defining what S5 meant ("Simple. Safe. Secure. Slots. Swerte!"), to CRM to acquisition to social, VIP,BI and ops. PT's analysis of "upstream messaging" showed PT's creative to generate 2-3x CLV over baseline traditional "free spins" ads. Recognizing local players' true needs, PT created "Piso Games" with one peso default spins--accounted for 52% of GGR.